By participating in the main machinery and equipment fair in Latin America, the municipality reinforces its industrial vocation and presents its new expansion projects.
São Paulo, May 2025 – During EXPOMAFE 2025, several groups of highly representative businesspeople from the industrial sector visited ABIMAQ and Informa Markets, including a group from Piracicaba, one of the country's main industrial centers. The municipality is using the fair as a strategic platform to expand its network, attract new investments, and showcase its competitive advantages. Thanks to its public policies aimed at industrial expansion, Piracicaba has become a leader in the machinery, equipment, motor vehicle, and metallurgy sectors in the state of São Paulo.
The fair is considered the largest showcase of industrial technologies in Latin America and directly aligns with the municipality's potential. To strengthen the relationship with the productive sector and identify partnership opportunities, Thais Fornicola, the Secretary for Economic Development at Piracicaba City Hall, visited the fair and reinforced the administration's commitment to a new cycle of growth. "EXPOMAFE attracts exactly the companies and technologies we want. We came with a keen eye for identifying what can connect to our already-consolidated ecosystem and what we want to develop," she said.
Piracicaba just launched three new industrial districts with the infrastructure necessary for setting up or expanding technology-based and industrial companies. The city also leads the way in several areas. It has a GDP per capita of R$84,000, which is 40% higher than the state average. Additionally, it has experienced 246% growth in the last 20 years, compared to 170% in São Paulo state.
With more than 25,000 formal jobs in the industrial sector, Piracicaba is also home to a robust ecosystem of startups focused on precision agriculture, an expanding technology park, two SENAI units and Esalq/USP, a world reference in agricultural sciences.
Among the city's current highlights is the import substitution project, which encourages local production of parts and components that are currently brought in from abroad, a model that reduces costs and adds value to local production chains.
Thais concludes, "The visit to EXPOMAFE is part of a broader effort to position Piracicaba as a preferred destination for companies seeking innovation, structure, and public policies that promote growth."
Service:
EXPOMAFE 2025
Dates: May 6-10, 2025
Schedule: Tuesday to Friday: 10am to 7pm | Saturday: 9am to 5pm
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1,5
EXPOMAFE
EXPOMAFE is the largest trade fair for the machine tool and industrial automation sector in Latin America, bringing together the main technological innovations and global trends in the industry. With a space dedicated to digital transformation and Industry 4.0, the event is a strategic opportunity for businesses to network and develop solutions that will boost the sector's competitiveness. Promoted by Informa Markets and an initiative of ABIMAQ - the Brazilian Machinery and Equipment Industry Association, the fair has established itself as the largest and most complete in the sector in Latin America.
To learn more, visit: expomafe.com.br
About ABIMAQ
The Brazilian Machinery and Equipment Industry Association (ABIMAQ) has been working to strengthen the Brazilian industrial sector for over 85 years. With more than 1,700 member companies, the organization works to promote innovation, competitiveness and technological development in order to boost national industry.
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialist content, exhibitions, hybrid events and market intelligence, building relationships and business journeys between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, annually delivering more than 30 hybrid events, 70 digital events, news portals and digital connection and business platforms.
To learn more, visit informamarkets.com.br
EXPOMAFE 2025 Press Office
DFREIRE Comunicação e Negócios
WhatsApp: (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
Young talent from vocational education programs is competing for the opportunity to represent Brazil in the world's largest technical and industrial training competition.
São Paulo, May 2025 — The fourth edition of EXPOMAFE 2025, the largest and most comprehensive international trade fair for Machine Tools and Industrial Automation, will host one of the most highly anticipated events in vocational education in the country: the WorldSkills SENAI National Selection Competition. During the five-day fair, visitors will have the opportunity to learn more about the challenges SENAI students face in their quest to represent Brazil at WorldSkills, the world's largest international vocational education competition.
These competitors are young people who have excelled in regional competitions. They are now demonstrating their technical skills in rigorous tests that adhere to WorldSkills' international standards. Precision, technical mastery, innovation and efficiency are some of the criteria assessed in practical activities in areas such as Welding, among other industrial specialties.
As well as revealing the best talents in Brazilian vocational education, the tests show the global standards of excellence of Industry 4.0 and stories of overcoming and high performance. The selection emphasizes the importance of qualified training for productivity, competitiveness, and innovation within the industrial sector.
"The national selection is more than just a competition. It is a showcase of excellence that brings the industry, vocational training centers, and the general public closer together. A unique opportunity for those looking for inspiration, partnerships and talent for the future of the sector," says José Velloso, ABIMAQ's Executive President.
Service:
EXPOMAFE 2025
Dates: May 6-10, 2025
Schedule: Tuesday to Friday: 10am to 7pm | Saturday: 9am to 5pm
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1,5
About EXPOMAFE
EXPOMAFE is the largest trade fair for the machine tool and industrial automation sector in Latin America, bringing together the main technological innovations and global trends in the industry. With a space dedicated to digital transformation and Industry 4.0, the event is a strategic opportunity for businesses to network and develop solutions that will boost the sector's competitiveness. An initiative of ABIMAQ - the Brazilian Machinery and Equipment Industry Association, promoted and organized by Informa Markets, the fair has established itself as the largest and most complete in the sector in Latin America.
To learn more, visit: expomafe.com.br
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialist content, exhibitions, hybrid events and market intelligence, building relationships and business journeys between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, annually delivering more than 30 hybrid events, 70 digital events, news portals and digital connection and business platforms.
To learn more, visit informamarkets.com.br
EXPOMAFE 2025 Press Office
DFREIRE Comunicação e Negócios
(11) 5105-7171/ (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
São Paulo, May 7th, 2025 - SENAI-SP is promoting another edition of the Desafio de Ideias during EXPOMAFE 2025, the grand final of which will be held on May 8th at the Parque de Ideias. The educational initiative proposes a practical immersion along the lines of the design sprint, with the aim of stimulating creativity, logical thinking and an entrepreneurial spirit among the students.
This year, the central theme is "Agile and Sustainable Diagnostics in Industrial Machinery and the Circular Economy", challenging participants to develop innovative solutions to real industry problems. Participating in the challenge are 20 students and 8 mentors from the SENAI-SP units in Vila Alpina, São Bernardo do Campo, Suzano and Paulínia.
The public at the fair will be able to follow the process of creating the projects up close, interact with the teams and take part in the awards ceremony, which will be held on Friday, May 9th, at 12 noon, on the EXPOMAFE Stage.
"The Desafio de Ideias is a showcase for the talent and innovative capacity of SENAI-SP students. They tackle real industry problems with creativity, technique and environmental responsibility. It's a unique opportunity to train the professionals who will lead the transformation of the Brazilian industry in the coming years," says José Velloso, executive president of ABIMAQ.
Service:
EXPOMAFE 2025
Dates: May 6-10, 2025
Schedule: Tuesday to Friday: 10am to 7pm | Saturday: 9am to 5pm
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1,5
EXPOMAFE
EXPOMAFE is the largest trade fair for the machine tool and industrial automation sector in Latin America, bringing together the main technological innovations and global trends in the industry. With a space dedicated to digital transformation and Industry 4.0, the event is a strategic opportunity for businesses to network and develop solutions that will boost the sector's competitiveness. An initiative of ABIMAQ - the Brazilian Machinery and Equipment Industry Association, promoted and organized by Informa Markets, the fair has established itself as the largest and most complete in the sector in Latin America.
To learn more, visit: expomafe.com.br
About ABIMAQ
The Brazilian Machinery and Equipment Industry Association (ABIMAQ) has been working to strengthen the Brazilian industrial sector for over 85 years. With more than 1,700 member companies, the organization works to promote innovation, competitiveness and technological development in order to boost national industry.
To learn more, visit abimaq.org.br
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialist content, exhibitions, hybrid events and market intelligence, building relationships and business journeys between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, annually delivering more than 30 hybrid events, 70 digital events, news portals and digital connection and business platforms.
To learn more, visit informamarkets.com.br
EXPOMAFE 2025 Press Office
DFREIRE Comunicação e Negócios
(11) 5105-7171/ (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
With 98% of the booths evaluated as sustainable during assembly, the fair surpasses the global average and consolidates the trend towards awareness in the industrial sector
São Paulo, May 9th2025 - EXPOMAFE 2025 is also consolidating its position as a benchmark for sustainability in the industrial sector. In this edition of the event, 98% of the booths were assessed as sustainable, according to the criteria of the Better Stands program, a global action by Informa Markets.
Since it was implemented at the events held by Informa Markets in Brazil, membership has grown steadily, but at EXPOMAFE, the results were surprising. The high level of adherence to the program reflects the profile of industry, a sector already accustomed to reducing waste, optimizing resources and making processes more efficient.
In addition to the environmental gain, there is also the economic argument: optimized and reusable booths tend to generate less cost in the medium term. "It's possible to be sustainable without sacrificing beauty and visual appeal. The challenge lies in the design. Our own institutional booth followed the Better Stands criteria and will be reused at other fairs," says Herbert Kanashiro, Sustainability Coordinator at Informa Markets Latam.
After dismantling, the final evaluation report will be made available to each exhibitor individually. Each company will receive its own digital seal displaying its rating, which can be bronze, silver, or gold, and they can share these seals on social media and in communication materials.
EXPOMAFE stood out among other events held by Informa in Brazil. In 2024, 92% of the booths at the company's events were classified as sustainable. The current edition of EXPOMAFE exceeded this rate by 6 percentage points. "It's a gradual evolution. At each new fair, exhibitors draw inspiration from one another and strive to improve. Sustainability naturally becomes a collective goal," summarizes the coordinator.
A global benchmark in the sector, Informa Markets Brazil also stands out in the Fundamentals program, which assesses 16 ESG criteria at events. The Latin American region leads the world ranking and Brazil is the best-placed country. "We've been visited by professionals from Mexico and the global headquarters who are interested in understanding what makes Brazilian engagement so effective. That's an important recognition."
In addition to the booths, sustainability is also reflected in other actions at the event, such as the hiring of disabled professionals and actions to combat harassment. "We are committed to setting an example for exhibitors, visitors and society. There is no longer any room for appealing actions or practices that disrespect people, resources and collective intelligence. The future of events is sustainable, diverse and conscious. I It's encouraging to see Brazil leading the way in this movement."
Service:
EXPOMAFE 2025
Dates: May 6-10, 2025
Schedule: Tuesday to Friday: 10am to 7pm | Saturday: 9am to 5pm
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1,5
EXPOMAFE
EXPOMAFE is the largest trade fair for the machine tool and industrial automation sector in Latin America, bringing together the main technological innovations and global trends in the industry. With a space dedicated to digital transformation and Industry 4.0, the event is a strategic opportunity for businesses to network and develop solutions that will boost the sector's competitiveness. Promoted by Informa Markets and an initiative of ABIMAQ - the Brazilian Machinery and Equipment Industry Association, the fair has established itself as the largest and most complete in the sector in Latin America.
To learn more, visit: expomafe.com.br
About ABIMAQ
The Brazilian Machinery and Equipment Industry Association (ABIMAQ) has been working to strengthen the Brazilian industrial sector for over 85 years. With more than 1,700 member companies, the organization works to promote innovation, competitiveness and technological development in order to boost national industry.
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialist content, exhibitions, hybrid events and market intelligence, building relationships and business journeys between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, annually delivering more than 30 hybrid events, 70 digital events, news portals and digital connection and business platforms.
To learn more, visit informamarkets.com.br
EXPOMAFE 2025 Press Office
DFREIRE Comunicação e Negócios
WhatsApp: (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
Immersive space allows you to identify the level of technological maturity of the industry and learn about solutions to advance towards Industry 4.0
São Paulo, May 8th, 2025 - One of the most visited spaces at EXPOMAFE 2025, the Demonstrador da Indústria 4.0 (Industry 4.0 Demonstrator) transforms complex concepts into practical and accessible experiences. An initiative of the Brazilian Association of the Machinery and Equipment Industry (ABIMAQ), with SENAI SP as co-organizer, the stand shows in practice how companies can advance through the five levels of technological maturity towards the total digitalization of their processes.
"The Demonstrator helps entrepreneurs to identify which technologies they need to add to their machines in order to evolve on the digital journey towards Industry 4.0," explains João Alfredo Delgado, ABIMAQ's executive director for technology.
The journey begins at level 1 - Computerization, where machines merely automate processes and record data. Next, the visitor moves on to level 2 - connectivity and visibility, where the machines have sensors and the ability to communicate between the modules, and can connect to the cloud and share the data collected. At level 3 - visibility and transparency, data is processed in such a way that reports and analyses can be generated and visualized, informing the operator of any problems and their causes for decision-making.
Level 4 - predictive capacity uses Artificial Intelligence so that machines gain predictive capacity and can predict failures before they happen, calculate the average time between failures and predict the need for maintenance. And finally, level 5 - flexibility and adaptability, shows when machines self-adjust without human intervention.
This last stage is exemplified by a collaborative robot that recognizes parts using scanners and AI and assembles them completely autonomously. At level 4, the robot needs to be reprogrammed if you move something. At 5, it recognizes and adapts on its own.
More than an exhibition environment, the Demonstrator acts as a showcase for the technological solutions available on the market. Entrepreneurs who visit the space can identify their current stage and, at the same time, learn about tools to help them evolve, including access to information on financing.
Entities such as ABDI, Embrapii and FINEP are present to advise entrepreneurs on credit lines aimed at digital transformation. “Today, we have greater access to technology at lower costs and with a wider range of financing options. Many companies have already left Level 1 and are moving forward," says João Alfredo.
Sponsored by ABDI, Beckhoff, and Embrapii and supported by FINEP, the Industry 4.0 Demonstrator remains one of the main attractions at EXPOMAFE, offering an accessible translation of the challenges and opportunities of industrial digitalization.
"Brazil is at a strategic moment to accelerate its technological transition. The Demonstrator clarifies and objectifies this process for entrepreneurs. It's a journey that begins with information and culminates in competitiveness," concludes João Alfredo.
Service:
EXPOMAFE 2025
Dates: May 6-10, 2025
Schedule: Tuesday to Friday: 10am to 7pm | Saturday: 9am to 5pm
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1,5
EXPOMAFE
EXPOMAFE is the largest trade fair for the machine tool and industrial automation sector in Latin America, bringing together the main technological innovations and global trends in the industry. With a space dedicated to digital transformation and Industry 4.0, the event is a strategic opportunity for businesses to network and develop solutions that will boost the sector's competitiveness. Promoted by Informa Markets and an initiative of ABIMAQ - the Brazilian Machinery and Equipment Industry Association, the fair has established itself as the largest and most complete in the sector in Latin America.
To learn more, visit: expomafe.com.br
About ABIMAQ
The Brazilian Machinery and Equipment Industry Association (ABIMAQ) has been working to strengthen the Brazilian industrial sector for over 85 years. With more than 1,700 member companies, the organization works to promote innovation, competitiveness and technological development in order to boost national industry.
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialist content, exhibitions, hybrid events and market intelligence, building relationships and business journeys between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, annually delivering more than 30 hybrid events, 70 digital events, news portals and digital connection and business platforms.
To learn more, visit informamarkets.com.br
EXPOMAFE 2025 Press Office
DFREIRE Comunicação e Negócios
(11) 5105-7171/ (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
São Paulo, May 9th, 2025 — The pink group, Inovateam, won the Desafio de Ideias competition, which was promoted by SENAI-SP at Expomafe 2025. After days of intense immersion, they won first place with their project focused on the intelligent and sustainable maintenance of industrial machinery.
“The Desafio de Ideias reinforces EXPOMAFE's transformative role as a business platform and a place of inspiration, learning, and connection for new generations. It's exciting to see young talent offering sustainable solutions to real industry challenges. These creative and engaged minds are shaping the future of Brazilian manufacturing right now," says Estefânia Domingues, Business Manager at Informa Markets.
The competition's theme, "Agile and Sustainable Diagnosis in Industrial Machinery and the Circular Economy," challenged participants to come up with real solutions to problems faced by the Brazilian industry. The winning team's proposal, "To Innovate Is to Preserve," involved using artificial intelligence, augmented reality, and cybersecurity tools to create a complete monitoring and prevention platform with sensors for fault detection. The system identifies faults, such as overheating. In this case, the solution immediately shuts down the machine to ensure that the equipment doesn't burn out. It also generates accurate reports for technicians and managers that focus on sustainability and the useful life of the machines.
The competition consisted of a total of four mixed teams, made up of 20 students from the SENAI-SP units in Vila Alpina, São Bernado do Campo, Suzano and Paulínia, who took part under the guidance of 8 mentors. On Friday, the public was able to follow the development of the projects in the Parque de Ideias and witness the awards ceremony on the EXPOMAFE stage.
"The Desafio de Ideias is an opportunity for SENAI-SP students to showcase their talents and abilities. This challenge was based on real industry problems, which they approached with creativity, technique, and environmental responsibility. These young people are the professionals who will transform Brazilian industry in the coming years," says José Velloso, executive president of ABIMAQ.
Service:
EXPOMAFE 2025
Dates: May 6-10, 2025
Schedule: Tuesday to Friday: 10am to 7pm | Saturday: 9am to 5pm
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1,5
EXPOMAFE
EXPOMAFE is the largest trade fair for the machine tool and industrial automation sector in Latin America, bringing together the main technological innovations and global trends in the industry. With a space dedicated to digital transformation and Industry 4.0, the event is a strategic opportunity for businesses to network and develop solutions that will boost the sector's competitiveness. An initiative of ABIMAQ - the Brazilian Machinery and Equipment Industry Association, promoted and organized by Informa Markets, the fair has established itself as the largest and most complete in the sector in Latin America.
To learn more, visit: expomafe.com.br
About ABIMAQ
The Brazilian Machinery and Equipment Industry Association (ABIMAQ) has been working to strengthen the Brazilian industrial sector for over 85 years. With more than 1,700 member companies, the organization works to promote innovation, competitiveness and technological development in order to boost national industry.
To learn more, visit abimaq.org.br
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialist content, exhibitions, hybrid events and market intelligence, building relationships and business journeys between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, annually delivering more than 30 hybrid events, 70 digital events, news portals and digital connection and business platforms.
To learn more, visit informamarkets.com.br
EXPOMAFE 2025 Press Office
DFREIRE Comunicação e Negócios
(11) 5105-7171/ (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
The event brings together technologies, real-life cases, and experts in sustainability and resource optimization.
In an industrial landscape that demands greater efficiency and environmental responsibility, EXPOMAFE 2025 introduces the Estande Temático de Eficiência Energética (Energy Efficiency Thematic Booth). Organized by the Machine Tool Sector Chamber in partnership with Informa, the initiative offers visitors the chance to learn about innovative solutions that make production processes more sustainable and economical.
The space features live demonstrations of technologies that reduce energy consumption, reuse heat, and use renewable sources. Machines with lower consumption, intelligent monitoring systems, high-performance industrial automation and good energy management practices are the focus of the booth, which reinforces the fair's commitment to optimizing resources and reducing waste.
Experts in the field also share their experiences and real-life examples of industries that have adopted sustainable strategies without compromising productivity. The goal is to raise awareness and demonstrate that energy efficiency is a feasible option for businesses of all sizes.
"The proposal is to go beyond exhibiting machines and connect visitors with applicable solutions that are already changing the way industry consumes energy in Brazil. Energy efficiency is intelligent productivity, and it's the future we want to foster," says Maria Cristina Moreira, president of the Machine Tool Sector Chamber of ABIMAQ.
Both WEG and Romi are actively participating in the event, presenting innovative solutions to visitors. Romi presents a blow molding machine for processing plastic materials that can be used to blow mold trolleys. This is the first model in its category produced in Brazil, and it already has updated, more efficient and economical WEG motors.
WEG, which has expanded its operations from electric motors to complete industrial automation systems, is presenting the W23 Sync, a permanent magnet motor with the highest efficiency on the market today.
The presence of these two companies in this field demonstrates how collaboration between industry, technology, and innovation can transform reality and lead to more conscious production.
Through this initiative, EXPOMAFE 2025 strengthens its position as a platform for sharing solutions that balance productivity and environmental responsibility — two essential pillars for the future of the industry.
Service:
EXPOMAFE 2025
Dates: May 6-10, 2025
Schedule: Tuesday to Friday: 10am to 7pm | Saturday: 9am to 5pm
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1,5
EXPOMAFE
EXPOMAFE is the largest trade fair for the machine tool and industrial automation sector in Latin America, bringing together the main technological innovations and global trends in the industry. With a space dedicated to digital transformation and Industry 4.0, the event is a strategic opportunity for businesses to network and develop solutions that will boost the sector's competitiveness. Promoted by Informa Markets and an initiative of ABIMAQ - the Brazilian Machinery and Equipment Industry Association, the fair has established itself as the largest and most complete in the sector in Latin America.
To learn more, visit: expomafe.com.br
About ABIMAQ
The Brazilian Machinery and Equipment Industry Association (ABIMAQ) has been working to strengthen the Brazilian industrial sector for over 85 years. With more than 1,700 member companies, the organization works to promote innovation, competitiveness and technological development in order to boost national industry.
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialist content, exhibitions, hybrid events and market intelligence, building relationships and business journeys between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, annually delivering more than 30 hybrid events, 70 digital events, news portals and digital connection and business platforms.
To learn more, visit informamarkets.com.br
EXPOMAFE 2025 Press Office
DFREIRE Comunicação e Negócios
(11) 5105-7171/ (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
The machinery and equipment sector is projected to expand by 3.5% in 2025
São Paulo, April 2025 - The 4th edition of EXPOMAFE - International Machine Tools and Industrial Automation Trade Fair, plays a key role in strengthening the metalworking and industrial automation industry, bringing innovation, opportunities for transactions and training for professionals and companies from various industrial sectors. From May 6th to 10th, 2025, the event will take place at the São Paulo Expo. It will feature more than 80,000 m² of exhibition space, which is a 25% increase from the previous event held in 2023.
In recent years, the number of manufacturing companies in the machinery and equipment sector has increased from 8,500 in 2013 to 8,568 in 2023. Despite the accumulated decline in recent years, the Brazilian Machinery and Equipment Industry Association (ABIMAQ) reports that the machinery and equipment industry ended 2024 with revenues of R$270.9 billion. However, the last quarter of the year showed signs of recovery, with total net revenue increasing by 9.1% compared to December 2023.
In addition, the sector's exports reached US$13.2 billion, demonstrating the growing internationalization of Brazilian industry. "EXPOMAFE 2025 is a key event for the evolution of the machine tool and automation industry. The sector is undergoing an accelerated digital transformation, and the fair is the ideal place to connect the companies, suppliers and experts driving this change. Brazil needs to position itself competitively on the global stage, and technological innovation is the key to this," says José Velloso, vice president of ABIMAQ.
For 2025, ABIMAQ projects growth of 3.5% in the machinery and equipment industry due to investments in various segments and the adoption of advanced technologies that increase the competitiveness of Brazilian companies in the global market.
The metal sector continues to be one of the pillars of the industrial economy, with robust production in construction, automotive, shipbuilding and aerospace and revenues of R$270.8 billion in 2024, an increase of 9.1% compared to 2023. The demand for new materials, sustainable processes and energy efficiency are some of the trends shaping this sector.
Another booming sector, oil is expected to raise around R$120 billion this year in the country, according to data from the National Agency for Petroleum, Natural Gas and Biofuels (ANP). Brazil continues to be one of the largest global oil producers, with ongoing investments in more sustainable exploration and refining.
The renewable energy sector has also grown, with greater adoption of alternative sources and digitalization of electricity grids. In 2024, Brazil invested around R$77 billion in solar and wind energy.
Last year, the eighth largest vehicle producing country in the world invested R$180 billion, the most in history. The transition to electric and autonomous fleets is accelerating the allocation of capital to new technologies. The rail, aeronautics and naval sectors are also benefiting from developments in additive manufacturing (3D printing), electrification and new materials.
In Brazil, the packaging sector is expanding with innovations aimed at intelligent, recyclable and sustainable packaging, which is increasingly integrated with industrial automation and is expected to earn US$432.04 billion worldwide by 2028.
The automation market also stands to gain a lot, around US$180 billion by 2025, as a result of the greater control and precision in production processes, the reduction in waste and the increase in operational efficiency brought about by intelligent industrial networks, machine learning and IoT.
The Hydraulic, Pneumatic and Handling and Storage equipment industry is expected to grow by around 3% and generate revenues of US$56.07 billion by 2029 worldwide, according to Mordor Intelligence. Industrial logistics is becoming increasingly automated, with autonomous robots for cargo transportation and intelligent tracking systems.
"Industry 4.0 is already a reality and the digitization of production processes is revolutionizing the efficiency and competitiveness of the sector. EXPOMAFE 2025 will bring together the main automation, additive manufacturing and artificial intelligence solutions to help industries adopt a more intelligent and sustainable production model, resulting in market growth," says Maria Cristina Moreira, president of ABIMAQ's Machine Tools and Integrated Manufacturing Systems Sector Chamber (CSMF).
Service:
EXPOMAFE 2025
Dates: May 6-10, 2025
Schedule: Tuesday to Friday: 10am to 7pm | Saturday: 9am to 5pm
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1,5
Accreditation: expomafe.com.br/pt/credenciamento_pt.htm
EXPOMAFE
EXPOMAFE is the largest trade fair for the machine tool and industrial automation sector in Latin America, bringing together the main technological innovations and global trends in the industry. With a space dedicated to digital transformation and Industry 4.0, the event is a strategic opportunity for businesses to network and develop solutions that will boost the sector's competitiveness. An initiative of ABIMAQ - the Brazilian Machinery and Equipment Industry Association, promoted and organized by Informa Markets, the fair has established itself as the largest and most complete in the sector in Latin America.
To learn more, visit: expomafe.com.br
About ABIMAQ
The Brazilian Machinery and Equipment Industry Association (ABIMAQ) has been working to strengthen the Brazilian industrial sector for over 85 years. With more than 1,500 member companies, the organization works to promote innovation, competitiveness and technological development in order to boost national industry.
To learn more, visit abimaq.org.br
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialist content, exhibitions, hybrid events and market intelligence, building relationships and business journeys between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, annually delivering more than 30 hybrid events, 70 digital events, news portals and digital connection and business platforms.
To learn more, visit informamarkets.com.br
EXPOMAFE 2025 Press Office
DFREIRE Comunicação e Negócios
(11) 5105-7171/ (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
Technology is key to minimizing raw material waste and optimizing energy consumption
São Paulo, April 2025 - The 4th edition of EXPOMAFE - International Trade Fair for Machine Tools and Industrial Automation, which takes place from May 6th to 10th, 2025, at the São Paulo Expo, highlights the integration between Industry 4.0 and sustainability, showing how advanced technologies are shaping a more sustainable and efficient industrial future.
The adoption of Industry 4.0 technologies has been essential for minimizing raw material waste and optimizing energy consumption. "More intelligent and integrated processes contribute to more sustainable operations, aligning production efficiency with environmental responsibility. Big Data, the Internet of Things (IoT), advanced robotics and additive manufacturing are some of the solutions that are already transforming the sector and will be widely debated during EXPOMAFE 2025," says Maria Cristina Moreira, president of ABIMAQ's Machine Tools and Integrated Manufacturing Systems Sector Chamber (CSMF).
During the fair, ABIMAQ presents the Industry 4.0 Technology Solutions Demonstrator, with spaces dedicated to demonstrating innovations in the sector, such as the Arena Intralogística e de Movimentação de Carga e a Ilha Soldagem & Corte. These spaces will bring together exhibitors from each niche, bringing the latest technology for efficient industrial processes.
EXPOMAFE 2025 will highlight how industrial automation and digitalization can contribute to a greener and more efficient future. Among the sustainable solutions driven by Industry 4.0 are:
· Smart connected sensors that enable real-time monitoring of energy consumption, reducing waste and increasing operational efficiency.
· Reducing waste, optimizing production and eliminating unnecessary steps, allowing customization on demand.
· Virtual simulations of processes and equipment to test new configurations and improve production efficiency without wasting physical resources.
· Use of collaborative robots (cobots), reducing errors, improving safety in the workplace and minimizing waste of materials.
· Monitoring and predictive analysis to avoid production failures and optimize the use of raw materials and inputs.
· Sustainable waste management, with tracking, reduction and reuse of industrial waste, strengthening the circular economy.
Industry 4.0 not only increases productivity but also plays an essential role in creating more sustainable processes. "EXPOMAFE 2025 will be a point of convergence for companies seeking innovation and environmental commitment, consolidating itself as a benchmark in promoting a more efficient and sustainable industrial sector," concludes José Velloso, vice president of ABIMAQ.
Service:
EXPOMAFE 2025
Dates: May 6-10, 2025
Schedule: Tuesday to Friday: 10am to 7pm | Saturday: 9am to 5pm
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1,5
Accreditation: expomafe.com.br/pt/credenciamento_pt.htm
EXPOMAFE
EXPOMAFE is the largest trade fair for the machine tool and industrial automation sector in Latin America, bringing together the main technological innovations and global trends in the industry. With a space dedicated to digital transformation and Industry 4.0, the event is a strategic opportunity for businesses to network and develop solutions that will boost the sector's competitiveness. An initiative of ABIMAQ - the Brazilian Machinery and Equipment Industry Association, promoted and organized by Informa Markets, the fair has established itself as the largest and most complete in the sector in Latin America.
To learn more, visit: expomafe.com.br
About ABIMAQ
The Brazilian Machinery and Equipment Industry Association (ABIMAQ) has been working to strengthen the Brazilian industrial sector for over 85 years. With more than 1,500 member companies, the organization works to promote innovation, competitiveness and technological development in order to boost national industry.
To learn more, visit abimaq.org.br
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialist content, exhibitions, hybrid events and market intelligence, building relationships and business journeys between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, annually delivering more than 30 hybrid events, 70 digital events, news portals and digital connection and business platforms.
To learn more, visit informamarkets.com.br
EXPOMAFE 2025 Press Office
DFREIRE Comunicação e Negócios
(11) 5105-7171/ (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
· More than 1,100 participating brands
· 25% growth in the exhibition area
· Interactive content and exclusive experiences
São Paulo, March 2025 - The 4th edition of EXPOMAFE 2025 - International Fair of Machine Tools and Industrial Automation, the most important event in the sector, will be held from May 6th to 10th, 2025, at the São Paulo Expo, in São Paulo (SP).
In 2025, the most complete trade fair in the sector in Latin America will be consolidated as the largest edition in history. With more than 80,000 m² of exhibition space, EXPOMAFE 2025 will be 25% larger than the third edition. Additionally, 1,100 brands will participate, which is a 22% increase from the previous event in 2023.
Organized and promoted by Informa Markets Brazil, EXPOMAFE is an initiative of ABIMAQ (the Brazilian Machinery Builders' Association) that will offer five intense days of qualified content, networking, and business opportunities, bringing experiences and innovations to the industry.
"In the last eight years, the Machine Tools and Industrial Automation sector has undergone a significant transformation, driven by trends such as Artificial Intelligence and predictive maintenance, which optimize processes and reduce operating costs. Data-driven automation enables adaptive systems that adjust parameters in real time, while advanced robotics and cobots increase productivity and safety. EXPOMAFE showcases the latest trends and innovations in the industry in Brazil, providing a platform for valuable networking and business opportunities," says Maria Cristina Moreira, president of the Machine Tools and Integrated Manufacturing Systems Sector Chamber (CSMF) at ABIMAQ, the event's organizer.
ABIMAQ - the Brazilian Machinery and Equipment Industry Association - expects more than 65,000 professionals to visit the event, representing a 14% increase on the previous edition. Participants will have the opportunity to interact with the latest technological applications for industry.
"IoT connectivity and 5G enhance communication between devices, making production more efficient. Additionally, additive manufacturing and digital twins are transforming product development, and cloud and edge computing are enhancing data processing. We are also highlighting sustainability with solutions that promote energy efficiency and the circular economy. These solutions are accompanied by reinforced cybersecurity to protect interconnected systems," comments José Velloso, vice president of ABIMAQ.
The fair brings together leading companies from the metallurgical, automotive, mechanical, electronics, petrochemical, and packaging industries. It promotes the presentation of new technologies, innovative solutions, and product launches, and fosters networking and business opportunities.
As well as finding out what's new in the sector, visitors will have access to exclusive content presented by market experts and renowned academics.
Some Attractions at EXPOMAFE 2025:
· Demonstrador da Indústria 4.0: An ABIMAQ initiative to present the main technologies and concepts related to Industry 4.0, with the aim of demonstrating how the integration of digital technologies can transform the way industries produce, increasing efficiency, productivity and reducing costs. Additionally, the project aims to encourage Brazilian industries to adopt 4.0 technologies.
· Parque das Ideias: A dynamic and interactive space that brings together a diverse program, from academic lectures to discussions on the most advanced technologies in the industrial sector, where experts, companies and institutions communicate to share trends, challenges and solutions for the industry of the future.
· Ilha de Sondagem & Corte: One of the main attractions of the event, all visitors will have the opportunity to explore technical and practical industry concepts, involving new technologies and industrial solutions. The space has an area for experiments and exhibitions with the exchange of knowledge between industry professionals, students, technicians and engineers.
· Arena Intralogística e Movimentação de Cargas: A space dedicated to the most advanced automated intralogistics solutions. With vertical storage systems, autonomous robots and WMS and WCS software, we presented technologies that optimize the management, delivery and storage of materials, offering visitors the opportunity to explore and apply these innovations in their operations.
· Estande Temático: We highlight Energy Efficiency in Industry, which is essential for a sustainable future. We present innovative solutions such as low-consumption machines, intelligent monitoring and thermal reuse. Experts share good practices and real cases that reduce environmental impacts without compromising productivity, making the industry more efficient, sustainable and competitive.
· Escola Móvel de Soldagem do SENAI: This is a unique learning and professional training experience that brings specialized training to different regions of the country. It combines theory and practice to address industry issues. This edition will feature a fully equipped traveling unit with engineering benches, safety equipment, a robotic operating cell, and highly trained instructors, offering direct contact with industrial automation and robotic welding.
Service:
EXPOMAFE 2025
Dates: May 6-10, 2025
Schedule: Tuesday to Friday: 10am to 7pm | Saturday: 9am to 5pm
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1,5
Accreditation: www.expomafe.com.br
About EXPOMAFE
EXPOMAFE is the largest trade fair for the machine tool and industrial automation sector in Latin America, bringing together the main technological innovations and global trends in the industry. With a space dedicated to digital transformation and Industry 4.0, the event is a strategic opportunity for businesses to network and develop solutions that will boost the sector's competitiveness. An initiative of ABIMAQ - the Brazilian Machinery and Equipment Industry Association, promoted and organized by Informa Markets, the fair has established itself as the largest and most complete in the sector in Latin America.
To learn more, visit: expomafe.com.br
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialist content, exhibitions, hybrid events and market intelligence, building relationships and business journeys between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, annually delivering more than 30 hybrid events, 70 digital events, news portals and digital connection and business platforms.
To learn more, visit informamarkets.com.br
EXPOMAFE 2025 Press Office
DFREIRE Comunicação e Negócios
(11) 5105-7171/ (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
The fair positions the machine tool sector as the engine of progress, connecting innovation, energy efficiency and technology to drive Brazil forward
São Paulo, May 6, 2025 – “Machine tools have been, for more than a century, the invisible foundation of everything we call progress. More than that, because they are present in practically every other productive sector, with the exception of artisanal activities, machines generate: qualified jobs; increasingly more improvement in productivity and quality; contribution to the technological advancement of industry, making it a fundamental pillar for the country’s growth.” With these words, Gino Paulucci Junior, Chairman of the Board – ABIMAQ, began the official opening ceremony of EXPOMAFE 2025.
The largest machine tool and industrial automation fair in Latin America brought together, on the morning of May 6 at São Paulo Expo, authorities, industry leaders and representatives of public and private institutions, in an event marked by inspiring talks and the launch of strategic innovations for the future of Brazilian industry.
During the ceremony, Gino Paulucci Junior also emphasized that, despite the country's economic uncertainties, strengthening of the national industry remains a non-negotiable priority. “The technologies that are here are not just solutions. They are invitations to think differently. Because the industry of the future is built with three forces: Connection. Innovation. And persistence,” underscored, the president, who also added: “If Brazil wants to be relevant on the global stage, we need to value the point where everything begins: with the machines that build the machines.”
Maria Cristina Moreira, president of the Sectorial Chamber of Machine Tools and Integrated Manufacturing Systems (CSMF) of ABIMAQ, highlighted in her speech the daily commitment to strengthening the sector. “The Sectorial Chamber of Machine Tools is proud to be an active part of this important moment. We are committed to strengthening our sector, which is the transformation base of any industry, whether in Brazil or in the world. EXPOMAFE is the reflection of this collaboration; we bring together the most advanced technologies in a suitable space with an extensive program of parallel events to promote knowledge and integration.”
In the domestic market, the machinery and equipment sector moved R$ 18.1 billion in March of this year, an increase of 12.9% compared to the same month in 2024. Maurício Lopes, coordinator of the Organizing Committee of EXPOMAFE 2025, emphasized that the event is the largest of Machine Tools and Industrial Automation in Latin America and of extreme importance for the growth of the industry. “Throughout this week, we will be able to see the most modern advancements being presented by national and international exhibitors,” he stated.
In March, exports of machinery and equipment surpassed US$ 1 billion, after two months of results below that level, marking a punctual recovery in foreign sales. “This year, we’ve surpassed important milestones. We are bringing together more than 1,100 exhibiting brands in an area that exceeds 80 thousand square meters — a 25% growth compared to the last edition. This shows the sector’s appetite for innovation and the strength of national industry even in the face of global challenges,” declared Marco Basso, president of Informa Markets Latam.
The Superintendent of the Indirect Channels and Operations Area of BNDES, Marcelo Porteiro, reinforced the importance of the partnership with ABIMAQ and highlighted that the bank allocated more than R$ 196 billion to the industrial sector via Finame, promoting local production and technological development. For 2025, new, more accessible and competitive credit tools will be made available, with emphasis on the use of development credit bills and funds from the Fundo Clima and Mais Inovação programs.
“Last year, BNDES supported R$ 150 billion exclusively for micro, small and medium-sized companies. We recently announced a very important number: BNDES helped generate approximately 2.6 million jobs, one-third of that originating from micro, small and medium-sized companies supported by BNDES,” said Porteiro.
The fourth edition of EXPOMAFE, which began last Tuesday, is expected to receive 65 thousand visitors.
Event Information:
EXPOMAFE 2025
Dates: May 6 to 10, 2025
Hours: Tuesday to Friday: 10 AM to 7 PM | Saturday: 9 AM to 5 PM
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1.5
Registration: https://www.expomafe.com.br
About EXPOMAFE
EXPOMAFE is Latin America's largest machine tools and industrial automation sector fair, gathering central technological innovations and global industry trends. With a space dedicated to digital transformation and Industry 4.0, the event is strategic for business, networking, and development of solutions that drive sector competitiveness. As an initiative of ABIMAQ (Brazilian Association of Machinery and Equipment Industry) and promoted by Informa Markets, the fair has established itself as the largest and most complete in the sector in Latin America.
For more information, visit: https://www.expomafe.com.br
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, delivering annually more than 30 hybrid events, 70 digital events, news portals, and digital connection and business platforms.
For more information, visit www.informamarkets.com.br
Press Office for EXPOMAFE 2025
DFREIRE Communication and Business (11) 5105-7171/ (11) 97399-0031
(11) 5105-7171/ (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
The event commits to neutralizing carbon emissions, monitoring, and reducing waste generation
São Paulo, April 2025 – The 4th edition of EXPOMAFE 2025 – the most complete and important International Machine Tools and Industrial Automation Fair – taking place from May 6 to 10, 2025, at São Paulo Expo, recognizes the sector's environmental challenges and reinforces its commitment to sustainable practices, addressing issues such as carbon emissions, energy efficiency, and waste management. Additionally, the fair will be a platform to discuss and promote solutions aligned with the UN's Sustainable Development Goals (SDGs), balancing environmental, economic, and social aspects of sustainability.
"The event commits to neutralizing carbon emissions, reducing waste generation, and supporting exhibitors and visitors with actions to minimize carbon footprint," emphasizes Liliane Bortoluci, Director of Informa Markets.
At EXPOMAFE, the following actions will be implemented:
- Free Transfer – At 3 meeting points, we offer free transportation to the event, optimizing visitor group arrivals.
- Reduction in printed materials use, ensuring FSC certification.
- Digital interactive map on the Industry Xperience Platform to optimize visitor experience.
- Energy efficiency – Use of LED lighting and air conditioning optimization.
- Waste management – Selective collection and environmentally correct disposal.
- Use of recycled carpets – Produced with recycled PET and PP, reused in future events.
- Better Stands – Informa Markets' Global Program that encourages exhibitors and builders to construct reusable stands, significantly reducing environmental impact.
- Sustainable food – Vegan and vegetarian options available in restaurants and cafeterias.
- Space for responsible disposal of credentials, allowing sanitization for reuse in future events.
The fair also reaffirms its commitment to social responsibility by allocating 1% of profit before taxes to community groups by 2025. Initiatives include hiring People with Disabilities (PWD) in partnership with the PAE program, motorized chairs and free transportation for greater accessibility, and Diversity and Inclusion – expanding opportunities for underrepresented groups in the industry.
Commitment to a Sustainable Future
EXPOMAFE goes beyond presenting innovative solutions during the event. Throughout the year, the fair promotes discussions about environmental sustainability, social responsibility, and corporate governance (ESG), contributing to a more responsible and conscious industrial sector. Among the topics addressed, highlights include:
- What are the SDGs – Sustainable Development Goals? How UN global goals impact industry and its sustainable growth strategies.
- Women in industry: success stories – Inspiring stories of professionals promoting innovation and diversity in the sector.
- Employee Safety in Industry – Best practices to ensure safer and more efficient work environments.
- Understanding the relationship between ESG and ISO 9001 – How certifications can boost corporate governance and sustainability.
- 7 trends for a sustainable future in the industrial sector – Technologies and strategies that drive production and promote a more sustainable business model.
Better Stands: Sustainability in EXPOMAFE Stands
Better Stands is a global initiative by Informa Markets, EXPOMAFE's promoter, which encourages exhibitors to use reusable stands, significantly reducing material waste. The program is divided into three phases – Bronze, Silver, and Gold, according to renewable material use, aiming to make displays safer, faster, and more sustainable. Benefits of Ecological Exhibition Platforms:
- Positive Environmental Impact – Reduction in material waste.
- Enhanced Safety – Safer environments for exhibitors and visitors.
- Reduced Cost – Decrease in project and construction expenses.
- Time Efficiency and Optimization – Less assembly and disassembly time.
- Higher Quality and Durability – Reusable structures with high quality and resistance.
Event Information:
EXPOMAFE 2025
Dates: May 6 to 10, 2025
Hours: Tuesday to Friday: 10 AM to 7 PM | Saturday: 9 AM to 5 PM
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1.5
Registration: https://www.expomafe.com.br/pt/credenciamento_pt.htm
About EXPOMAFE
EXPOMAFE is Latin America's largest machine tools and industrial automation fair in the sector, gathering central technological innovations and global industry trends. With a space dedicated to digital transformation and Industry 4.0, the event is strategic for business, networking, and development of solutions that drive sector competitiveness. As an initiative of ABIMAQ (Brazilian Association of Machinery and Equipment Industry) and promoted by Informa Markets, the fair has established itself as the largest and most complete in the sector in Latin America. For more information, visit: www.expomafe.com.br
About ABIMAQ
The Brazilian Association of Machinery and Equipment Industry (ABIMAQ) has been working for over 85 years to strengthen the Brazilian industrial sector. With more than 1,700 associated companies, the entity works to promote innovation, competitiveness, and technological development to boost national industry.
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, delivering annually more than 30 hybrid events, 70 digital events, news portals, and digital connection and business platforms.
For more information, visit www.informamarkets.com.br
Press Office for EXPOMAFE 2025
DFREIRE Communication and Business (11) 5105-7171/ (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
São Paulo, April 2025 – The 4th edition of EXPOMAFE 2025 - International Machine Tools and Industrial Automation Fair, the greatest and most important and complete International machine tools and industrial automation fair in the sector, presents the most recent technological innovations in the 8th edition of the project Technological Solutions Demonstrator for the Industry 4.0. As an initiative of Brazilian Association of Machinery and Equipment Industry (ABIMAQ), this year, we SENAI SP alongside us as co-producers and will be presented at São Paulo Expo, May 6 to 10, 2025, showing how to identify technological maturity levels in machinery and equipment.
"EXPOMAFE 2025 will be a showcase of technologies that are being introduced, generating value and functionality to equipment, contributing to the technological evolution of Brazilian industry and its products. Our goal is to highlight different stages of 4.0 maturity in machines and equipment, based on practical examples and essential requirements for interconnected and collaborative processes. Automation, artificial intelligence, and digitalization are essential for the advancement, strengthening, and modernization of national industry," highlights José Velloso, Executive President of ABIMAQ.
Through technology solution clusters formed by companies, startups, universities, and research centers, machines and equipment with embedded technologies will be presented at 5 different levels of 4.0 maturity, following the ACATECH model (German Academy of Sciences and Engineering), primarily aimed at manufacturers and machine buyers, who can not only evaluate (diagnose) the maturity level of the equipment they commercialize, but also use it as a reference for making investments in technology and innovation to evolve according to each company's market reality.
According to 2022 data from the Brazilian Institute of Geography and Statistics (IBGE), 84.9% of Brazilian industries with 100 or more employees used at least one advanced digital technology. Cloud computing was the most declared (73.6%), followed by Internet of Things (48.6%), robotics (27.7%), big data analysis (23.4%), additive manufacturing (19.2%), and artificial intelligence (16.9%). In this edition, the Industry 4.0 Demonstrator stand occupies 200 m², located at Street F210, and, among others relies on sponsorship by ABDI (Brazilian Industrial Development Agency) and BECKHOFF.
Maturity Levels
- Computerization (Basic technology, isolated machines, no connectivity)
- Connectivity and Visibility (existence of sensors for data generation and visualization)
- Visibility and Transparency (Partial integration, collected and analyzed data, initial interoperability)
- Predictive Capability (Advanced systems, predictive analysis, AI, and total interoperability)
- Flexibility and Adaptability (Fully integrated and autonomous, Full Industry 4.0)
"The 8th edition of the Demonstrator consolidates ABIMAQ's commitment to promoting Industry 4.0 among Brazilian companies, especially medium and small ones. A practical opportunity to see how technologies allow increasing productivity, reducing costs, and raising sector competitiveness," comments João Alfredo Delgado, Executive Technology Director of ABIMAQ
The project will provide visitors with an immersive experience, allowing direct interaction with the latest innovations in connectivity, automation, artificial intelligence, and machine learning. Additionally, the space asserts itself as a strategic environment for:
- Technological update: access to main Industry 4.0 trends
- Qualified networking: interaction with specialists, manufacturers, and research centers
Practical demonstrations about technology to optimize production processes
- Support for Small and Medium Enterprises: specialized clusters help businesses of all sizes implement new technologies
The Demonstrator is aimed at industry professionals, engineers, entrepreneurs, managers, researchers, and academics seeking knowledge about Industry 4.0 innovation and technology.
For more information, visit https://conteudo.abimaq.org.br/industria-40
Event Information:
EXPOMAFE 2025
Dates: May 6 to 10, 2025
Hours: Tuesday to Friday: 10 AM to 7 PM | Saturday: 9 AM to 5 PM
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1.5
Registration: https://www.expomafe.com.br/pt/credenciamento_pt.htm
About EXPOMAFE
EXPOMAFE is Latin America's largest machine tools and industrial automation fair in the sector, gathering central technological innovations and global industry trends. With a space dedicated to digital transformation and Industry 4.0, the event is strategic for business, networking, and development of solutions that drive sector competitiveness. As an initiative of ABIMAQ (Brazilian Association of Machinery and Equipment Industry) and promoted by Informa Markets, the fair has established itself as the largest and most complete in the sector in Latin America. For more information, visit: www.expomafe.com.br
About ABIMAQ
The Brazilian Association of Machinery and Equipment Industry (ABIMAQ) has been working for over 85 years to strengthen the Brazilian industrial sector. With more than 1,700 associated companies, the entity works to promote innovation, competitiveness, and technological development to boost national industry.
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, delivering annually more than 30 hybrid events, 70 digital events, news portals, and digital connection and business platforms.
For more information, visit www.informamarkets.com.br
Press Office for EXPOMAFE 2025
DFREIRE Communication and Business (11) 5105-7171/ (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
The fair is the main stage for innovation and products that drive digital transformation and competitiveness of companies in the sector
São Paulo, April 2025 – The 4th edition of EXPOMAFE 2025 - International Machine Tools and Industrial Automation Fair, will bring a series of must-see features, establishing itself as the main stage for innovation, technology, and networking for the industry from May 6 to 10, 2025, at São Paulo Expo.
"The stage where talks will be held will feature the industry's greatest specialists, bringing strategic insights and trends that are shaping the future of industry. In the realm of technical experience, it is possible to test state-of-the-art equipment and experience in practice the most advanced technological innovations. The event also features live demonstrations to learn about the releases that currently revolutionize the market and networking area," emphasizes Liliane Bortoluci, Director of Informa Markets.
Attractions Focused on Technology and Practical Experience
"EXPOMAFE 2025 is a milestone for the industrial sector, as it provides an immersive environment where professionals can experience up close the technological innovations that are shaping the future of manufacturing. Our commitment is to ensure that this fair continues to be a space for learning, knowledge exchange, and technological advancement for the entire production chain," highlights José Velloso, executive president of ABIMAQ. EXPOMAFE 2025 will feature interactive and dynamic spaces where visitors can test new technologies, learn about cutting-edge equipment, and check out various launches.
Ideas Park
The space is the meeting point of knowledge at EXPOMAFE 2025. Dynamic and interactive, it brings together a diverse program, from academic lectures to discussions about the most advanced technologies in the industrial sector. Experts, companies, and institutions communicate to share trends, challenges, and solutions for the industry of the future. In this edition, the integration of the Insper lounge provides an even greater exchange of experiences and connection between academia and industry.
Welding and Cutting Island
EXPOMAFE will host the National Selective Test of World Skills SENAI, one of the most prestigious competitions in professional education. For the five days of the fair, the public will be able to watch young talents competing for a spot to represent Brazil in the world's largest sector competition.
SENAI
SENAI's Mobile Welding School is a traveling unit that combines learning and industrial professional training. Equipped with engineering counters, safety equipment, and highly trained instructors, in this edition, the school will have the robotic operation cell, providing students with direct contact with industrial automation and robotic welding.
Thematic Stand
In this space, visitors can follow live projections of technologies that drive energy efficiency, such as machines with reduced consumption, intelligent energy monitoring systems, thermal reuse, and the use of renewable sources in the industrial sector. Additionally, industry experts share best practices for consumption reduction, presenting real cases from sectors that already adopt sustainable strategies without compromising productivity.
Intralogistics and Cargo Handling Arena
The space dedicated to the most advanced automated logistics solutions showcases technologies that optimize material management, delivery, and storage. From vertical storage systems and autonomous robots to WMS (Warehouse Management System) and WCS (Warehouse Control System) software, ensuring operational efficiency and total control of logistics flow.
Industry 4.0
In this edition, EXPOMAFE will highlight intelligent products at different stages of 4.0 maturity, according to the German Academy of Sciences and Engineering model (ACATECH, 2020). Visitors will be able to see practical examples and essential requirements for machines and equipment, enabling interconnected and collaborative processes. The adopted requirements follow the guidelines of the Machine Technological Maturity Guide, ensuring a structured approach to the industry's digital transformation. "Industry 4.0 is advancing rapidly, and EXPOMAFE 2025 is the ideal stage to demonstrate how these innovations are being applied in a practical and efficient way. Our goal is to connect visitors to solutions that will drive digital transformation and company competitiveness," states Maria Cristina Moreira, president of ABIMAQ's Machine Tools and Integrated Manufacturing Systems Sectoral Chamber (CSMF).
Event Information:
EXPOMAFE 2025
Dates: May 6 to 10, 2025
Hours: Tuesday to Friday: 10 AM to 7 PM | Saturday: 9 AM to 5 PM
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1.5
Registration: https://www.expomafe.com.br/pt/credenciamento_pt.htm
About EXPOMAFE
EXPOMAFE is Latin America's largest machine tools and industrial automation fair in the sector, gathering central technological innovations and global industry trends. With a space dedicated to digital transformation and Industry 4.0, the event is strategic for business, networking, and development of solutions that drive sector competitiveness. As an initiative of ABIMAQ (Brazilian Association of Machinery and Equipment Industry) and promoted by Informa Markets, the fair has established itself as the largest and most complete in the sector in Latin America. For more information, visit: www.expomafe.com.br
About ABIMAQ
The Brazilian Association of Machinery and Equipment Industry (ABIMAQ) has been working for over 85 years to strengthen the Brazilian industrial sector. With more than 1,700 associated companies, the entity works to promote innovation, competitiveness, and technological development to boost national industry.
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, delivering annually more than 30 hybrid events, 70 digital events, news portals, and digital connection and business platforms.
For more information, visit www.informamarkets.com.br
Press Office for EXPOMAFE 2025
DFREIRE Communication and Business (11) 5105-7171/ (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
The fair is the main stage for innovation and products that drive digital transformation and competitiveness of companies in the sector
São Paulo, April 2025 – The 4th edition of EXPOMAFE 2025 - International Machine Tools and Industrial Automation Fair, will bring a series of must-see features, establishing itself as the main stage for innovation, technology, and networking for the industry from May 6 to 10, 2025, at São Paulo Expo.
"The stage where talks will be held will feature the industry's greatest specialists, bringing strategic insights and trends that are shaping the future of industry. In the realm of technical experience, it is possible to test state-of-the-art equipment and experience in practice the most advanced technological innovations. The event also features live demonstrations to learn about the releases that currently revolutionize the market and networking area," emphasizes Liliane Bortoluci, Director of Informa Markets.
Attractions Focused on Technology and Practical Experience
"EXPOMAFE 2025 is a milestone for the industrial sector, as it provides an immersive environment where professionals can experience up close the technological innovations shaping the future of manufacturing. Our commitment is to ensure that this fair continues to be a space for learning, expertise exchange, and technological advancement for the entire production chain," highlights José Velloso, executive president of ABIMAQ. EXPOMAFE 2025 will feature interactive and dynamic spaces where visitors can test new technologies, learn about cutting-edge equipment, and check out various launches.
Ideas Park
The space is the meeting point of knowledge at EXPOMAFE 2025. Dynamic and interactive, it brings together a diverse program, from academic lectures to discussions about the most advanced technologies in the industrial sector. Experts, companies, and institutions communicate to share trends, challenges, and solutions for the industry of the future. In this edition, the integration of the Insper lounge provides an even greater exchange of experiences and connection between academia and industry.
Welding and Cutting Island
EXPOMAFE will host the National Selective Test of World Skills SENAI, one of the most prestigious competitions in professional education. For the five days of the fair, the public will be able to watch young talents competing for a spot to represent Brazil in the world's largest sector competition.
SENAI
SENAI's Mobile Welding School is a traveling unit that combines learning and industrial professional training. Equipped with engineering counters, safety equipment, and highly trained instructors, in this edition, the school will have the robotic operation cell, providing students with direct contact with industrial automation and robotic welding.
Thematic Stand
In this space, visitors can follow live projections of technologies that drive energy efficiency, such as machines with reduced consumption, intelligent energy monitoring systems, thermal reuse, and the use of renewable sources in the industrial sector. Additionally, industry experts share best practices for consumption reduction, presenting real cases from sectors that already adopt sustainable strategies without compromising productivity.
Intralogistics and Cargo Handling Arena
The space dedicated to the most advanced automated logistics solutions showcases technologies that optimize material management, delivery, and storage. From vertical storage systems and autonomous robots to WMS (Warehouse Management System) and WCS (Warehouse Control System) software, ensuring operational efficiency and total control of logistics flow.
Industry 4.0
In this edition, EXPOMAFE will highlight intelligent products at different stages of 4.0 maturity, according to the German Academy of Sciences and Engineering model (ACATECH, 2020). Visitors will be able to see practical examples and essential requirements for machines and equipment, enabling interconnected and collaborative processes. The adopted requirements follow the guidelines of the Machine Technological Maturity Guide, ensuring a structured approach to the industry's digital transformation. "Industry 4.0 is advancing rapidly, and EXPOMAFE 2025 is the ideal stage to demonstrate how these innovations are being applied in a practical and efficient way. Our goal is to connect visitors to solutions that will drive digital transformation and company competitiveness," states Maria Cristina Moreira, president of ABIMAQ's Machine Tools and Integrated Manufacturing Systems Sectoral Chamber (CSMF).
Event Information:
EXPOMAFE 2025
Dates: May 6 to 10, 2025
Hours: Tuesday to Friday: 10 AM to 7 PM | Saturday: 9 AM to 5 PM
Location: São Paulo Expo – Rod. dos Imigrantes, KM 1.5
Registration: https://www.expomafe.com.br/pt/credenciamento_pt.htm
About EXPOMAFE
EXPOMAFE is Latin America's largest machine tools and industrial automation sector fair, gathering central technological innovations and global industry trends. With a space dedicated to digital transformation and Industry 4.0, the event is strategic for business, networking, and development of solutions that drive sector competitiveness. As an initiative of ABIMAQ (Brazilian Association of Machinery and Equipment Industry) and promoted by Informa Markets, the fair has established itself as the largest and most complete in the sector in Latin America.
For more information, visit: www.expomafe.com.br
About ABIMAQ
The Brazilian Association of Machinery and Equipment Industry (ABIMAQ) has been working for over 85 years to strengthen the Brazilian industrial sector. With more than 1,700 associated companies, the entity works to promote innovation, competitiveness, and technological development to boost national industry.
About Informa Markets
Informa Markets connects people and markets through digital solutions, specialized content, trade fairs, hybrid events, and market intelligence, building a journey of relationships and business between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, delivering annually more than 30 hybrid events, 70 digital events, news portals, and digital connection and business platforms.
For more information, visit www.informamarkets.com.br
Press Office for EXPOMAFE 2025
DFREIRE Communication and Business (11) 5105-7171/ (11) 97399-0031
Debora Freire - debora@dfreire.com.br - (11) 99976-1165
Vanessa Sanches - vanessa@dfreire.com.br - (11) 99146-4810
Estela Naime - estela@dfreire.com.br - (16) 99762-1467
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